Periscope is one of social media’s newest darlings.  It enables cell phone users (iPhone and Android) to capture and steam live video from their phone.  Periscope was acquired by Twitter in February 2015, and it launched in March.  As of August 12, 2015, Periscope announced they had 10 million users watching 40 years of video per day.   Here are a couple of tips to get you started using Periscope:

Getting Started

If you don’t already have a Twitter account, do that first.  Periscope uses your Twitter info to log you in.  Start following people and they will follow you back.

When someone you follow is broadcasting live, your phone will whistle and you can join in the broadcast.  Once you do, tap the screen to give the broadcaster hearts (likes), which will display and float up the right side of the screen.  You can make comments or ask questions during the broadcast as well; it’s designed to be very interactive.

Your First Broadcast

You can broadcast anything:

  • A new product or service you’re offering
  • Events you’re attending
  • Interviews with people
  • A great view at a party
  • News like a police, fire, or weather event
  • A speech you want to give

Make sure you’re on long enough for people to join in, unless you’ve invited them ahead of time.   You can also keep your videos private if you want to.

To start the broadcast, use the third icon on the bottom which looks like a lens with a small red part.  Title your broadcast, then hit the start button and you’re live.  Double-click the screen to toggle the screen toward you and away from you.  For long broadcasts, consider getting a table tripod or a GorillaPod tripod (by Joby®) with a cell phone holder so your picture will be steadier than handheld.

Broadcasts are listed for 24 hours and then they drop off.  If you want to save your broadcasts to your camera/video roll, be sure to go into Settings under your profile and turn on Autosave Broadcasts.  You can also send your video to the cloud using Katch.me.

Have fun with Periscope; it is a great way to get the word out about your business.

A 2014 Global Fraud Study conducted by the Association of Certified Fraud Examiners (ACFE) estimates that the average business loses five percent of their revenues to fraud.  The global total of fraud losses is $3.7 trillion.  The median fraud case goes 18 months before detection and results in a $145,000 loss.  How can you avoid being a fraud victim?

The first step is to become more aware of the conditions that make fraud possible.  The fraud triangle is a model that describes three components that need to be present in order for fraud to occur:

  1. Motivation (or Need)
  2. Rationalization
  3. Opportunity

When fewer than three legs of the triangle are present, we can deter fraud.  When all three are present, fraud could occur.

Motivation

Financial pressure at home is an example of when motivation to commit fraud is present.  The fraud perpetrator finds themselves in need of large amounts of cash due to any number of reasons:  poor investments, gambling, a flamboyant lifestyle, need for health care funds, family requirements, or social pressure.  In short, the person needs money and lots of it fast.

Rationalization

The person who commits fraud rationalizes the act in their minds:

  • I’m too smart to get caught.
  • I’ll put it back when my luck changes.
  • The big company won’t miss it.
  • I don’t like the person I’m stealing from.
  • I’m entitled to it.

At some point in the process, the person who commits fraud loses their sense of right and wrong and their fear of any consequences.

Opportunity

Here’s where you as a business owner come in.  If there’s a leak in your control processes, then you have created an opportunity for fraud to occur.  People who handle cash, signatory authority on a bank account, or financial records with poor oversight could notice that there is an opportunity for fraud to occur with the ability to cover the act up for some time.

Seventy-seven percent of all frauds occur in one of these departments:  accounting, operations, sales, executive/upper management, customer service, purchasing and finance. The banking and financial services, government and public administration, and manufacturing industries are at the highest risk for fraud cases. (Source: ACFE)

Prevention

Once you understand a little about fraud, prevention is the next step.   To some degree, all three points on the triangle can be controlled; however, most fraud prevention programs focus on the third area the most:  Opportunity.  When you can shut down the opportunity for fraud, then you’ve gone a long way to prevent it.

While we hope fraud never happens to you, it makes good sense to take preventative steps to avoid it.  Please give us a call if we can help you in any way.

Providing great service can make a huge difference in a small business. For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors. Done right, good customer service can bring lots of referrals that lead to increased revenue. Here are five tips to improve service to your customers.

1- “Welcome Home” Greeting

Consider your business as your home and your customers as invited guests. No matter how they come to you, whether by phone, email, or in person, greet them like you would a guest. If your business has a storefront and customers walk in, have your employees greet them immediately with a welcome message that ends in “Please, make yourself at home.” If your prospect or customer calls you, greet them warmly with “I’m so glad you called.” If a customer or prospect emails you, personally email them back (no autoresponders) to let them know you received their message and when you will be replying.

A warm welcome every time your customer contacts you will make them feel important.

2- Throwback Thank You Cards

Be old-fashioned for a change and handwrite thank you cards to your top clients. You can get blank folding cards with matching envelopes from your local printer or paper shop and have your company logo printed on them. If you don’t have time for that, consider SendOutCards.com.

3- Apologize

Things are bound to go wrong. Be quick with a heartfelt apology whether it’s your fault or not. If your customer struggled with anything – your website, shopping cart, store display, out-of-stock item, and so on – teach your employees to apologize first, then own the problem and get it fixed for all future clients. You can also teach them the language, “thank you for giving us the opportunity to fix this for all future clients.”

4- Mystery Shop

Periodically hire a mystery shopper to evaluate the customer experience at your business. These customer service experts will provide you with a list of suggestions, from your initial voice mail recording to paying your bill. Everywhere your business touches a client should be streamlined, easy, and sealed with a smile.

5- Listen

Your customers can be the best source of ideas for your next new revenue stream. Listen to their feedback and incorporate their ideas into your business.

Try these customer service tips to delight your customers, and watch your revenue grow.

If you want 2016 to be better than 2015, you have to do something differently in 2016 than you did in 2015. It’s a simple but profound realization. Change brings the opportunity to make things better; it can be scary yet exciting at the same time.

Ask yourself what you are going to do differently to have your best year ever. Here are some questions and exercises to consider:

Clarify Your Vision
What does the world look like after it’s consumed your product or service? A vision statement for a company helps to keep everyone on track and seeing the bigger picture of what they’re accomplishing day after day. How is the world smarter, more beautiful, happier, healthier, or wealthier after they’ve left your business?

If you haven’t written your business vision and mission statement, consider this exercise for 2016.

Create New Habits
What habits are holding you back? Which ones are propelling you forward? Choose one habit that’s costing you the most and make a commitment to drop it from your 2016 repertoire. Conversely, identify the habit that is brining you happiness and wealth and multiply it.

Let Go
Sometimes we need to let go before we can move forward. What do you need to let go of? Are there customers or employees in your life that sap your energy or your bank account?

Build Your Support Structure
Are you short-staffed? The way you manage your time has everything to do with your success or the lack of it. If you are taking up your time with a lot of low-dollar tasks, it’s going to be hard to boost your income and get ahead. Surround yourself with support to do everything that can be delegated, including personal tasks such as grocery shopping, housekeeping, cooking, and lawn maintenance as well as tasks such as filing, bookkeeping, appointment scheduling, and routine customer service.

Make a list of areas where you could use support, and fill these gaps. In today’s world, you don’t need to hire full time people to fill these slots; you can simply get responsible contractors, other small businesses, and virtual assistants to build your support team.

Focus
What project or task would make a huge difference in 2016 if you could pull it off? Focus on the high payback projects and commit to one, even though it might be out of your comfort zone. Imagine the difference in your business once it’s completed, and get inspired to get started.

Choose just one of these areas to start your 2016 out with hope, intention, and excitement.

You may have heard that Google has rolled out a new search algorithm that ranks mobile-friendly websites higher than sites that are not mobile-friendly. You don’t need to worry too much about this unless you rely on website leads for new clients to build your business.

If you do rely on website leads for new business and your leads have dropped off over the summer, the reason could be that your site is not mobile-friendly and has been ranked lower because of it.  Here are three steps you can go through to determine the status of your site.

Take a Free Mobile-Friendly Test

Go to this link and enter your domain name.

https://www.google.com/webmasters/tools/mobile-friendly/

It takes about a minute or two to find out whether your site is mobile-ready.

If your site passes, you’re done!  You don’t need to do anything.  If it doesn’t, then go to step 2.

Contact Your Webmaster

Ask your webmaster for an estimate to get your site mobile-ready.

Take Action

Google started making changes to the search algorithm the week of April 20, 2015 has now implemented it worldwide.  To benefit from mobile traffic and a higher search ranking, make plans to get your site mobile-friendly sooner rather than later.